Friday, June 6, 2008

What is Chipotle up to?

Yesterday at Chipotle, I decided to forego my usual routine of picking up a copy of the Dallas Observer (local indie weekly newspaper) and reading the music section, and instead just sat outside and enjoyed the breeze through my hair and view of endless strip malls. As I looked down at my chicken soft tacos, I noticed something odd: the brown paper lining the basket now had some writing on it making out spiral designs. More than that, I immediately picked out the word Evoka--a small band out of NC who I tried to book for a show at Davidson once. Odd, I thought, then looked at the paper a little closer and saw many other names I recognized mixed into the hundreds of names listed.
I searched everywhere for an explanation, but only found a little logo saying "Design. Art. Music." No links, no explanation, no nothing. So I went to the Chipotle website and this was the best I could find: From that all I can discern is either these bands are on Chipotle's radio station, or they're going to have concerts sponsored by Chipotle. But maybe there's a different supersecret plan. I think it's great that Chipotle is doing SOMETHING to support these indie rockers, but would it kill them to tell me WHAT?

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